Privacy Policy
1. General Statement:
We respect your privacy and are committed to protecting it. This privacy statement explains our
policies and practices regarding online customer information. It is through this disclosure that we
intend to provide you with a level of comfort and confidence in how we collect, use, and safeguard
personal and other information we collect or that you provide through this website, and how you can
contact us if you have any questions or concerns. It is our sincere hope that by explaining our data
handling practices we will develop a trusting and long-lasting relationship with you. By using the
site, you agree to the terms of this privacy statement.
2. Information About Our Organization and Website and General Data Collection Practices:
This Privacy Statement applies to ford.co.za, it is administered by a third-party vendor on
behalf of Ford Motor Company, Simon Vermooten Road, Silverton, Pretoria.
The business purpose of this website is to provide visitors: (1) with knowledge of the features and
benefits of the complete line of cars, crossovers, SUVs and trucks; (2) with purchasing-related
information such as available incentives; and (3) with service information.
For added convenience, a select set of site features are accessible from web-enabled mobile devices
as a mobile-optimized web experience. These site features may be limited in functionality.
3. Personally Identifiable Information We Collect From You:
When you visit ford.co.za we
will not collect any personally identifiable information about you
unless you provide it to us voluntarily. For purposes of this Privacy Statement, personally
identifiable information is information that identifies you as an individual or a juristic person,
such as your name, street address, telephone number, and email address. If you opt not to provide us
with personally identifiable information you can still access our website, however you will be
unable to request a quote or test drive from a dealer, or receive a brochure or marketing
communications including emails.
Our primary goal in collecting personally identifiable information from you when you visit
ford.co.za is to provide
you the functionality and services that you need to have a meaningful and
customized experience while using the site features.
See paragraph 12 regarding links to third-party sites, including widgets.
4. How We Use the Personally Identifiable Information We Collect:
Personally identifiable information collected on ford.co.za may be used to:
I hereby provide my consent to Ford Motor Company of Southern Africa (Manufacturing) (Pty) Ltd to send me
Marketing / Promotional Communications on SMS, Email, RCS and WhatsApp channels only.
5. Other (Non-Personally Identifiable) Information We Collect From Site Visitors:
ford.co.za collects other
“non-personally identifiable information” from site visitors. This means that
we do not track these items on an individual basis that identifies the site visitor, but rather gather
and collect this information on an aggregate [or anonymous] basis that includes all site visitors.
Non-personally identifiable information includes tracking the site pages that are visited or the amount
of time spent on our site.
If you visit this site using a mobile device, we collect additional non-personally identifiable
information which may include the type/model of the mobile device viewing the site and the mobile
device’s service provider and operating system.
Our primary goal in collecting non-personally identifiable information from you is to be able to perform
site metrics that allow us to improve the functionality of the website.
We may use session and persistent “cookies,” session logs, spotlight ads/web beacons/GIF/pixel tags,
banner ads or links, and third-party click tracking analytics tools (such as Adobe) to collect aggregate
or other non-personally identifiable information about site visitors. An explanation on collection
methods and how they work is included in paragraph7 - Methods to Collect Information, below.
6. How We Use the Aggregate or Non-Personally Identifiable Information We Collect:
Non-Personally identifiable information collected on ford.co.za may be used to:
ford.co.za utilizes
non-personally identifiable information for the purpose of performing analytics on the user’s experience
while visiting this site. This analysis:
7. Methods to Collect Information:
A “cookie” is a small text file that helps us in many ways to make your visit to our website more
enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come
back to one of our websites. They also allow us to tailor a website or advertisement to better match
your interests and preferences. There are a couple different types of cookies.
A “session” cookie is stored only in your computer’s working memory (RAM) and only lasts for your
browsing session. When you close all your browser’s windows, or when you shut down your computer, the
session cookie disappears forever.
A “persistent” cookie is stored on your computer’s hard drive until a specified date, which could be
tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they
expire, b) they are overwritten with newer cookies, or c) you manually remove them. Most browsers can be
configured not to accept cookies, however, this may prevent you from having access to some site
functions or features.
This site may use third-party click tracking analytics tools (such as Adobe) to capture click-through
statistics.
ford.co.za may use
spotlight ads/web beacons/GIF/pixel tags which are site instrumentation tools that
help us to determine, for instance, whether a page has been viewed or not and, if so, how many times.
Emails or electronic newsletters we send may use tools (e.g., pixel tags or web beacons) to gather email
metrics and information to improve the reader’s experience such as how many of the emails are opened, if
they were printed or forwarded, the type of device (e.g., mobile or PC) from which they were opened, and
the city, state, and county associated with the applicable IP address. In general, any electronic image
viewed as part of a webpage, including an ad banner, can act as a web beacon.
This website may generate a “session log” when you visit our site. We use session logs to help us
determine how people travel through our site. In this way, we can structure our pages so that the
information most frequently visited is easier to find. By tracking page visits, we can also determine if
the information we’re providing is being used. The only data gathered is the Internet Protocol (IP)
address from which you came, the website that referred you, the pages you visited and the date and time
of those visits.
Users may be directed to ford.co.za via banner ads or site links. Ads or site links that
are placed by
ford.co.za use cookies or
web beacons to deliver metrics on the effectiveness of the ads or links. They
do not collect personally identifiable information from the user.
Sharing Your Information:
ford.co.za does not share,
sell, or rent personally identifiable information with independent companies
for their own use without providing you a choice.
Personally identifiable information that you provide to us in the course of requesting a product or
service through this website may be gathered and stored in one or more of our corporate databases and be
used for purposes of contacting you for things like promotional offers, marketing programs, or other
communications from this website or other Ford Motor Company programs and services.
We may share personally identifiable information that we collect about you with other companies within
the Ford Motor Company family of companies or subsidiaries. Our “family of companies” is the group of
companies related to us by common control or ownership. We share information within this “family” as a
normal part of conducting business and, if legally permissible, offering products and services to our
customers.
Personally identifiable information that you provide to ford.co.za may be shared with our authorized
dealers. This is necessary, such as, in order to honour your request for a price quote on a vehicle or
in order to provide a dealer with information for purposes of contacting you in their regular course of
business. The dealer is not restricted by ford.co.za in their use of your data.
We may share personally identifiable information with vendors, contractors or partners in the normal
course of business. Vendors, contractors or partners of ford.co.za who have access to your personally
identifiable information in connection with providing services for ford.co.za are required to keep the
information confidential and are not permitted to use this information for any other purpose than to
carry out the services they are performing for ford.co.za.
Site metrics for ford.co.za
may be shared with other Ford Motor Company websites or subsidiaries or
affiliates.
ford.co.za will disclose
your personally identifiable information, without notice, if (1) in the good
faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal
process served on Ford Motor Company, its affiliates or the site; (b) protect and defend the rights or
property of Ford Motor Company, its affiliates or this site; or (c) act under exigent circumstances to
protect the personal safety of Ford Motor Company or affiliate personnel, users of their websites, or
the public; or (2) if required to do so by law.
Environmental Grant, contest or promotional competition entrants only: If you are providing personally
identifiable information in connection with a contest or promotional competition through this website,
and if you are selected as a winner, we may include your personally identifiable information in a
publicly available winner’s list. See the applicable contest or promotional competition rules.
9. Access To and Control Over the Use of Your Information:
To correct or update your personally identifiable information contact us at:
Mailing Address
Simon Vermooten Rd
Silverton
Pretoria
Telephone: 0860 011 022
Ford Customer Relations: fordcrc2@ford.com
so that we may be able to process your changes. ford.co.za will use reasonable efforts to correct any
factual inaccuracies in your information.
The scope of access available for this request is for information stored in the database that holds the
data for ford.co.za. Any
personally identifiable information that has been collected from you on other
Company websites will not be accessible or changeable through the processing of this request.
10. Security of Your Information:
Safeguarding information of visitors to our website is important to us. While no systems, applications or
websites are 100% secure, we use systems, policies and procedures to maintain accuracy of information
and to protect information from loss, misuse or alteration.
When you send personally identifiable information, such as email address or telephone numbers, to ford.co.za we use
technologies such as “Secure Socket Layers” (SSL) or “Transport Layer Security (TLS) to protect your
data. SSL and TLS are encryption technologies that helps safeguard your personally identifiable
information against misuse by unauthorized individuals.
Vendors, contractors or partners of ford.co.za who have access to your personally identifiable
information in connection with providing services for ford.co.za are required to keep the information
confidential.
Vendors are not permitted to use this information for any other purpose than to carry out the services
they are performing for ford.co.za.
11. Processing of Personal Information:
By visiting this site and by providing your personally identifiable information to us, you understand and
consent to the collection, use, processing, transfer, and disclosure of your personally identifiable and
non-personally identifiable information globally --- including to the United States – in accordance with
this Privacy Statement. Therefore, by visiting this site and by providing such information, you consent
to the transfer of such information across country borders, and to the use, processing, and disclosure
of such information in global locations. Your consent shall be deemed to include your consent to
transfer of the personally identifiable or non-personally identifiable information to locations that may
have different levels of privacy protection than in your own country.
12. Links to Other Sites:
ford.co.za provides links to
other websites. We encourage you to review the privacy statements of all
sites that you visit, including those whose links are provided so that you can understand how those
sites collect, use and share your information. ford.co.za is not responsible for the privacy statements,
content or data handling practices on other websites.
If you use the Google Map functionality this website, you agree to be bound by Google’s Terms of Use and
Google's Privacy Policy. In addition, if you are on a mobile device and the GPS feature on the mobile
device is turned on (if it has such capability). GPS data may be utilized by the mapping service to
determine your location in order to fulfil your request for location services.
If you choose to utilize the AddThis widget to share content on this website with your friends, please
note that AddThis is an independent third party and is not a vendor, contractor or partner of
ford.co.za. All information
(personally identifiable or aggregate) that is collected by the AddThis
widget is collected by AddThis and is subject to the AddThis Privacy Policy and not the ford.co.za
Privacy Statement.
13. Children’s Privacy:
ford.co.za does not
knowingly intend to collect personally identifiable information from children under
18 years of age.
If a child has provided us with personally identifiable information a parent or guardian of that child
may contact us at the address, phone number or email address listed in paragraph 14 if they want this
information deleted from our records. We will then make reasonable efforts to delete the child’s
information from the database that stores information for ford.co.za.
14. Contacting Us:
If you have any questions, comments or concerns about this online privacy statement for ford.co.za,
ford.co.za privacy practices, or have any questions regarding the contents of this website please
contact us at
Simon Vermooten Rd
Silverton
Pretoria
Telephone: 0860 011 022
Ford Customer Relations: https://inforegulator.org.za/
ford.co.za is committed to working with consumers to obtain a fair and rapid resolution of any
complaints or disputes about privacy and the handling of your data. ford.co.za will be happy to respond
to your questions and comments.
If you are unsatisfied with the way in which we have dealt with you complaints in respect of our use of
your personal information, you have the right to contact the Information Regulator, whose contact
details are available at https://www.justice.gov.za/inforeg/.
15. Privacy Statement Effective Date and Revision Days:
Occasionally we may update the privacy statement for ford.co.za in order to reflect any changes to the website or our
privacy practices. If we update this statement, the new statement will be posted to the website ten (10)
days prior to the changes taking effect.